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Last updated: 14 April 2026
This Privacy Policy explains how Age Logic Expert (“we”, “us”, “our”), operating at agelogicexpert.com, collects, uses, and protects your personal information when you visit our website. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Data Controller: Steve Butler, trading as Age Logic Expert
Contact: Contact us here or email via our contact form
1. What Information We Collect
Information You Provide Directly
- Email address and name — when you subscribe to our newsletter via our email opt-in form (managed through ConvertKit)
- Contact form submissions — name, email address, and the content of your message when you use our contact form
Information Collected Automatically
- Usage data — pages visited, time spent, referring URL, browser type, device type, and approximate location (country/region level). Collected via Google Analytics 4 with IP anonymisation enabled.
- Cookies — small text files placed on your device. See Section 4 for full details.
- Server logs — standard web server logs including IP addresses, which are retained for security purposes for up to 30 days.
2. How We Use Your Information
| Purpose | Legal Basis (UK GDPR) | Data Used |
|---|---|---|
| Sending our newsletter and health/longevity content updates | Consent (Art. 6(1)(a)) | Email address, name |
| Responding to enquiries via contact form | Legitimate interests (Art. 6(1)(f)) | Name, email, message |
| Improving website content and user experience | Legitimate interests (Art. 6(1)(f)) | Anonymised analytics data |
| Website security and fraud prevention | Legitimate interests (Art. 6(1)(f)) | IP addresses, server logs |
| Affiliate link tracking | Consent (via cookie consent) | Click data via affiliate cookies |
3. Email Newsletter (ConvertKit)
We use ConvertKit (Kit) to manage our email list and send newsletters. When you subscribe:
- Your name and email address are stored on ConvertKit’s servers (based in the United States — see Section 7 for international transfers)
- We will only send you emails you have explicitly consented to receive
- You can unsubscribe at any time via the unsubscribe link in any email we send, or by contacting us directly
- We do not share your email address with any third party for their own marketing purposes
ConvertKit’s Privacy Policy: convertkit.com/privacy
4. Cookies
We use cookies to improve your experience and to enable analytics and affiliate tracking. You can manage your cookie preferences via the cookie consent banner that appears on your first visit, or by clicking “Cookie Settings” in our website footer.
Cookie Categories
| Category | Purpose | Examples | Consent Required? |
|---|---|---|---|
| Strictly Necessary | Essential for the website to function | Session cookies, cookie consent record | No (always active) |
| Analytics | Understanding how visitors use our site | Google Analytics (_ga, _gid) | Yes |
| Marketing / Affiliate | Tracking affiliate referrals (e.g. iHerb, Amazon) | Affiliate tracking cookies | Yes |
We use CookieYes to manage cookie consent. You can change your preferences at any time.
5. Google Analytics
We use Google Analytics 4 to understand how visitors use our website. We have configured Google Analytics with:
- IP anonymisation enabled (your full IP address is never stored by Google Analytics)
- Data retention set to 14 months
- Advertising features disabled
Google Analytics data is processed by Google LLC. For details, see Google’s Privacy Policy. Google Analytics cookies are only placed with your consent.
6. Affiliate Links
This website participates in affiliate programmes including DoNotAge, iHerb, Amazon Associates, and others. When you click an affiliate link:
- You are taken to the third-party retailer’s website
- An affiliate cookie may be placed on your device (this requires your consent — see Section 4)
- If you make a purchase, we may earn a commission
- This does not affect the price you pay
We clearly disclose affiliate relationships at the top of any article containing affiliate links.
7. International Data Transfers
Some of the services we use (including ConvertKit and Google Analytics) process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place:
- ConvertKit — processes data in the USA under Standard Contractual Clauses (SCCs)
- Google Analytics — processes data in multiple regions; Google LLC complies with the UK-US Data Bridge and SCCs
8. Data Retention
- Newsletter subscribers: Retained until you unsubscribe
- Contact form submissions: Retained for 12 months
- Analytics data: 14 months (Google Analytics configuration)
- Server logs: 30 days
9. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right of access — request a copy of the personal data we hold about you
- Right to rectification — request correction of inaccurate data
- Right to erasure — request deletion of your data (“right to be forgotten”)
- Right to restrict processing — request that we limit how we use your data
- Right to data portability — request your data in a portable format
- Right to object — object to processing based on legitimate interests
- Right to withdraw consent — withdraw consent for any processing based on consent (e.g. newsletter, analytics cookies) at any time
To exercise any of these rights, please contact us via our contact form. We will respond within 30 days.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): ico.org.uk | 0303 123 1113
10. Security
We take reasonable technical and organisational measures to protect your personal data, including:
- SSL/TLS encryption on all pages (HTTPS)
- WordPress security via Wordfence
- Regular backups via UpdraftPlus
- Limited access to personal data on a need-to-know basis
No website can guarantee absolute security. If you believe your data has been compromised, please contact us immediately.
11. Children’s Privacy
Our website is not directed at children under 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the “Last updated” date at the top of this page. We encourage you to review this policy periodically.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us via our contact page.